My media product fully conforms but also develops the hegemonic stereotypical features of a hip hop magazine. This is proven in the use of the conventions in the magazine throughout. Linking to hip hop, a dark theme and house style I used a red black gold and white theme. To further the use of the conventions, I used a variety of black models which is heavily affiliated with the hip hop genre. I used and took inspiration from a lot of hip hop magazines, to merge into one. This is shown through the positioning of the model and also the colour scheme. I was heavily inspired by one of the source magazine’s contents page, the one with icecube. I really liked the fact that the red covered layered half of the page to enable the people to add writing to the contents page bringing in a different dimension. This really attracted me and so as a result i took it and implemented it in my own work.