Final Forms



I decided to change and alter the whole content from my drafts ‘ the wicked Afro ‘ to ‘molly’ this is due to the fact that it didn’t conform to the genre of hip hop and more of Afro swing. The whole dark with the red sections all add to the general house style of the products. They compliment each other through this, not looking completely different furthermore its dark colours relate to the genre of hip hop. I took Inspiration from a lot of different magazines. They all seemed to have the common theme of the logo being bigger or overlapping the head of the main artist or featured artist. However a lot of the Hip Hop magazines had their masthead fully go across the top of the front page. I challenged the convention by placing it in the top left, this is due to the fact that i looked neater and furthermore the logo is an M. Which I manipulated by extending its right leg on Photoshop. So this gave a way for me to present the logo as well as the masthead. on the other hand I was heavily inspired by a contents page by the source with a well known hip hop rapper ‘ Ice-cube ‘. The source’s has a close of up ‘Ice-cube’s’ face, i didn’t want that to be the same case as you could fully see his face but I didn’t want that shown as it would have went against the whole dark theme. So as well as  using a picture with low lighting covering majority of his face, I manipulated the picture using Photoshop.



This is the magazine front page, contents, A side and B side, and the double page spread. I have not finished designing the drafts due to the fact that I would like more audience feed back to make them the best I possibly can. I have made drastic changes from the last drafts I uploaded. first of all the background colour and the overall colour scheme. From my previous target audience feedback, they said that I didn’t seem professional enough because of how the models were positioned. they said it looked like they have just been thrown on and it seemed dull and lifeless due to the grey background, therefore I decided to go to the first feedback I got to make that theme more ‘Dark and sophisticated’. hence the reason I made the background a more dark colour. I decided to position the models in a uniformed manor in the front page rather than the models tilted on the front page. this gave it a more professional aspect to the magazine, in addition, this added a more significant affect on the model as a result.

Front page and Contents


Theses are the drafts to my music magazine and contents page. I did not have enough information for the a side so I made another side for the contents, furthermore this is a common feature in most modern day grime/hip-hop magazines. I stuck with the same four models in both front page and a side contents page. i wanted to have one or two models on the b side of the magazine as it would seem like a repetition if I had the same picture in the b side. overall it doesn’t seem like a professional magazine due to the way I used to colour scheme and  the background colour. it doesn’t seem like a grime genre due to how colourful it was. the yellow lines in the contents page weren’t the same size.

Photoshoot plan

MAIN TASK:  MY MAGAZINE PROPOSAL                                               Why?

Working title:


Molly Molly is a colloquial term for MDMA/ ecstasy often associated with clubs and extreme pleasure or an out of body feeling. The genre of hip hop often gives people a route of escapism helping them feel like they live their life most rappers do. For example ice cube ‘Gangster rap’.


Hip Hop The music genre is one of the base layers of most popular genres, it is one of the most popular and is the most influential.
Target Audience:


C2, D and E from the socio-economic group. Mainstreamers and aspires from Psycho-graphic group. This is where the main fans for the genre are based. However due to how versatile it is, can be enjoyed by anyone as it is seen to be a platform genre for people of any demographic to relate to. On the other hand the main target audience is seen to be unemployed, Students, low skilled workers


£5.99 It is a high value production magazine so any less could affect the quality of the magazine. Most of the best hip hop magazines are based around this price. It is probably due to the mass production of the magazine and the demand for it.
Convergence: Snapchat, Facebook, Instagram and Twitter



Theses are the main social media links. Furthermore more, most of the people from the target audience of my magazine use these social media apps. It is also a platform where artists interact with fans also to promote their music through al sorts of means. For example challenges where people rap to the instruments of the beat for 1 minute and so on.


REPRESENTATION:                                                                                          Why?

Choice of model on front cover:



Divine Olubakinde




He fits to conventions of a hegemonic stereotypical male within the genre. A young black male with a low hair cut with expensive taste. Which in a working class family.


PHOTO-SHOOT FRONT COVER:                                                                 Why?




1.Against coloured backdrop

2.Against the city

1.  This is the conventional background for most is not all successful hip hop magazine backgrounds; the colour is usually grey probably as it barely conflicts with any other colour.

2. This could be due to the fact that most rappers use the term “not many make it from my hood” or “city on my back”




Jewelry Jewelry is often glamorized and could imply wealth which is also highly glamorized by people of the demographic of the fans.
Costume: All black or black and white




Different angles?


Mid shot


Presents whole attire or most of it. Again a way to present his riches which is a conventional as they usually wear or are paid to show off a brand.
Gestures/Body language:


Different poses?


Strong and stuck up Most of the rappers of this genre are very stuck up and or are presented to be arrogant as they have money and have to seem like they are the ‘topman’




PHOTO-SHOOT CONTENTS PAGE:                                                                            Why?

How many different set-ups?  Delete as appropriate.  Vary costume, props etc.




Against backdrop To crop models and put them behind a coloured background, specifically grey to conform top the norms of most hip hop genres


Divino He is a talented musician who took from a hip hop based genre.


Microphone To show that they are in the field of music
Costume: All black or Black and white


It is simple, and could connote many things related to hip hop such as being the dark horse, underdog many more connotations such as power




Just to see the facial expressions and the clothes worn
Gestures/Body language:


Covering mouth It suggests that they have seen enough or being quiet. As now days this is the phrase that is growing rapidly aswell. Moves in silence, doesn’t reveal his next steps. It is seen that people who talk less are most wise and are full of knowledge. ‘empty barrels make the most noise’.


  1. Why?


Against backdrop To crop models and put them behind a coloured background, specifically grey to conform top the norms of most hip hop genres




Some jewellery As this could suggest wealth and is usually linked with hip hop.
Costume: Green and black


Green is a really popular colour now a days and could connote a drug that is heavily affiliated with the genre


A long wide shot To see their full clothing from head to shoes
Gestures/Body language:


All straight no facial features or gestures This could connote that they are straight faced as they are concentrated on their business.





PHOTO-SHOOT DOUBLE PAGE SPREAD:                                                                Why?

How many different set-ups?  Delete as appropriate.  Vary costume, props etc.



In the city The city/ very close to the ‘hood’ which is usually the hometown of most rappers of that genre
Costume: All black or black and white




Long shot


Gestures/Body language:


Looking at mic/ enjoying music This could present them doing what they are good at.


  1.                                                                                                                                        Why?


Against a backdrop




Costume: All black or black and white


Close up


Just to present the facial expression of the rapper/ singer.
Gestures/Body language:


Screw faced Portrays arrogance

Colour Scheme

gold monochrome


This is the colour scheme I will be using for my music magazine. I selected this colour scheme from adobe kuler. As I am close to the completion of my music magazine, I have decided to infuse my knowledge from a Hip Hop magazine’s colour scheme and the results from my target audience. Due to the fact that they are the ones who are going to read the magazine, I did not want to go against what they thought would make the magazine successful. The dark colours relate to the the hip hop genre, as its a genre usually consisting of an artist’s ‘dark times’, so this can also relate to the demographic of the target audience. Furthermore the gold themes suggest wealth and riches which is glamorized among the people of that demographic.

What I am interested in

  • I am very interested in the field of music especially the grime genre,  which is a sub-genre of hip hop. Link up tv is a platform where many new upcoming artists perform. This weeks outstanding performance goes to Big Tobz. In a day, he racked up 20k views, delivering an array of punch lines and great word play, that appeals to the grime demographic.big tobz music
  • In addition to the Big Tobz causing a big scene in the field of grime, the feud between chip and Bugsy Malone really help resemble the hip hip beefs and the overall genre. I find this extremely amusing due to the fact that it was like one long rally in a tennis match. Bugsy will send then chip will reply and vice versa. It got to the stage where although chip was the underdog, he still won due to his supporting fan base and his experience in the game.chip vs bugsy music
  • The Music of Black origin awards. Stormzy AKA the king of grime won the MOBO awards for the second year running for the best grime act 2014 & 2015.
  • These are all trends that I follow and keep up to date with as there are many things happening quickly as the genre is blooming due the these things that has just occurred.

stormzy music





I would like to use this font due to the fact that it has a unique way of presenting  letters and this reflects the stylistic aspects of the hip hop genre as they have different ways of portraying their massage.





I would like to use this font due to the fact that most hip hop magazines use a sans serif font and so therefore by using a sans serif font it would be conforming to the main conventions of that kind of genre reguaring those kind of magazines.



Music Questionnaire Results

setting music question

  • From this result, I can clearly tell that the target audience would prefer a coloured background as 64.71% chose this rather than something related to music its self like the studio or the stage, however this could also suggest that they have seen many other music magazines and they all have the same format/ background and are therefore used to it. In second place came a studio where only 29. 45 chose this, therefore it is highly likely that I will include this picture in the contents page instead of the front page.


audience feedback

  • From this research i now know what to use as the puff for the magazine. I used all the main conventions I saw on most hip hop magazines. although some didn’t have anything, i wanted to challenge the stereotype here of not having a puff whilst also conforming to the dynamic fluctuating evolution of the hi[ hop genre, always adding something to the type of music and then changing it giving the audience not only something interesting to read but also a chance to interact, also representing how today’s society is ever changing with people becoming more interactive.



appeal music question

  • From these results, I can craft the perfect sell lines that will make the magazine cover more appealing and applicable for the target audience. I can further create a cover story that is relevant to the music magazine. From this, I can also construct a good puff that will relate to what the target audience said in the question about what interests them more. From this I can also aim at the people of the demographics who are always up to date and are mainstreamers. As the results state that they would like to know more about new upcoming songs and artists 76.47%rather that submerging sub genres and older songs and artists 23.53%.