MAIN TASK: MY MAGAZINE PROPOSAL Why?
Working title:
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Molly |
Molly is a colloquial term for MDMA/ ecstasy often associated with clubs and extreme pleasure or an out of body feeling. The genre of hip hop often gives people a route of escapism helping them feel like they live their life most rappers do. For example ice cube ‘Gangster rap’. |
Genre:
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Hip Hop |
The music genre is one of the base layers of most popular genres, it is one of the most popular and is the most influential. |
Target Audience:
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C2, D and E from the socio-economic group. Mainstreamers and aspires from Psycho-graphic group. |
This is where the main fans for the genre are based. However due to how versatile it is, can be enjoyed by anyone as it is seen to be a platform genre for people of any demographic to relate to. On the other hand the main target audience is seen to be unemployed, Students, low skilled workers |
Price:
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£5.99 |
It is a high value production magazine so any less could affect the quality of the magazine. Most of the best hip hop magazines are based around this price. It is probably due to the mass production of the magazine and the demand for it. |
Convergence: |
Snapchat, Facebook, Instagram and Twitter
|
Theses are the main social media links. Furthermore more, most of the people from the target audience of my magazine use these social media apps. It is also a platform where artists interact with fans also to promote their music through al sorts of means. For example challenges where people rap to the instruments of the beat for 1 minute and so on. |
REPRESENTATION: Why?
Choice of model on front cover:
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‘Divino’
Divine Olubakinde
|
He fits to conventions of a hegemonic stereotypical male within the genre. A young black male with a low hair cut with expensive taste. Which in a working class family. |
PHOTO-SHOOT FRONT COVER: Why?
Location:
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1.Against coloured backdrop
2.Against the city |
1. This is the conventional background for most is not all successful hip hop magazine backgrounds; the colour is usually grey probably as it barely conflicts with any other colour.
2. This could be due to the fact that most rappers use the term “not many make it from my hood” or “city on my back” |
Props:
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Jewelry |
Jewelry is often glamorized and could imply wealth which is also highly glamorized by people of the demographic of the fans. |
Costume: |
All black or black and white
|
– |
Shots:
Different angles?
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Mid shot
|
Presents whole attire or most of it. Again a way to present his riches which is a conventional as they usually wear or are paid to show off a brand. |
Gestures/Body language:
Different poses?
|
Strong and stuck up |
Most of the rappers of this genre are very stuck up and or are presented to be arrogant as they have money and have to seem like they are the ‘topman’ |
PHOTO-SHOOT CONTENTS PAGE: Why?
How many different set-ups? Delete as appropriate. Vary costume, props etc.
1.
Location:
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Against backdrop |
To crop models and put them behind a coloured background, specifically grey to conform top the norms of most hip hop genres |
Models:
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Divino |
He is a talented musician who took from a hip hop based genre. |
Props:
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Microphone |
To show that they are in the field of music |
Costume: |
All black or Black and white
|
It is simple, and could connote many things related to hip hop such as being the dark horse, underdog many more connotations such as power |
Shots:
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Mid-shot
|
Just to see the facial expressions and the clothes worn |
Gestures/Body language:
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Covering mouth |
It suggests that they have seen enough or being quiet. As now days this is the phrase that is growing rapidly aswell. Moves in silence, doesn’t reveal his next steps. It is seen that people who talk less are most wise and are full of knowledge. ‘empty barrels make the most noise’. |
- Why?
Location:
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Against backdrop |
To crop models and put them behind a coloured background, specifically grey to conform top the norms of most hip hop genres |
Models:
|
Divino |
– |
Props:
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Some jewellery |
As this could suggest wealth and is usually linked with hip hop. |
Costume: |
Green and black
|
Green is a really popular colour now a days and could connote a drug that is heavily affiliated with the genre |
Shots:
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A long wide shot |
To see their full clothing from head to shoes |
Gestures/Body language:
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All straight no facial features or gestures |
This could connote that they are straight faced as they are concentrated on their business. |
PHOTO-SHOOT DOUBLE PAGE SPREAD: Why?
How many different set-ups? Delete as appropriate. Vary costume, props etc.
Location:
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In the city |
The city/ very close to the ‘hood’ which is usually the hometown of most rappers of that genre |
Costume: |
All black or black and white
|
– |
Shots:
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Long shot
|
– |
Gestures/Body language:
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Looking at mic/ enjoying music |
This could present them doing what they are good at. |
- Why?
Location:
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Against a backdrop |
– |
Models:
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Divino |
– |
Props:
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Jewelry |
– |
Costume: |
All black or black and white |
– |
Shots:
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Close up
|
Just to present the facial expression of the rapper/ singer. |
Gestures/Body language:
|
Screw faced |
Portrays arrogance |